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The significant factor that contributed to the increasing awareness of internet gambling is primarily linked to the ease of access and anonymity provided by online platforms. The internet has made it remarkably simple for individuals to engage in gambling activities from the comfort of their own homes, often without the scrutiny that would be present in a traditional gambling environment. This anonymity allows users to participate more freely and frequently, leading to a broader awareness and acceptance of online gambling as a legitimate form of entertainment.

Furthermore, the capability to gamble at any time, combined with the proliferation of smartphones and other devices, has made it even more accessible. This has resulted in a surge in the number of players, which in turn has raised public consciousness around internet gambling, including its risks and potential for abuse. While other factors like regulation, social media, and promotion do play roles in the landscape of gambling, the central driver of awareness hinges on the ability for anyone to engage in gambling activities with relative ease and privacy online.